Build your topic map
Turn a list of topics into a map: which keywords share a page, who ranks there and whether you can win, what to build first, and how the pages link to each other.
Your topic map
A topic map is every topic your customers decide on, the pages each one needs, and a mark on each page: covered, gap, or already ranking. How to build one from your topic list and the search results, and how to know when a topic is finished.
Who ranks there, and whether you can win
Whether you can win a question is decided by who is in the top ten for it and how they compare with you, page by page. Not by a difficulty score. The four checks, the verdicts now, later and skip, and why small sites win more of the long tail than the industry says.
What to build first
Two marks on the map decide the order: distance to money and winnable now. Build the pages that have both, one topic at a time, and put the dates on a calendar you will keep. Two to four pages a month, not twenty.
Internal linking: connect the pages of a topic
Internal links are how six pages become one topic. Every page of a topic links to the others where the next question comes up, the main page links to all of them, and your strongest pages link down to the gaps. The routine, five minutes per page.
Ready to grow your online presence?
Full access for 14 days — your topic map built, your gaps found, your content plan ready. Then Basic at $39/mo, locked for life for the first 50 members.
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