SitePerfector Academy · free
Topic-first SEO, step by step
Google ranks topics, and AI answers cite the page that answers one question properly. This Academy is the how: six steps from the questions your customers ask to pages that rank and get quoted, in plain English, with one espresso shop as the running example.
Start here
Topic-first SEO in one page, how Google ranks now, what ranking is worth to a business, and the words we use. Read these four pages first.
- ·Topic-first SEO, the short version
- ·How Google ranks pages now
- ·What ranking means for a business
- ·Topic-first SEO glossary
Find your topics
How to find the topics your customers are deciding on, check the demand with a keyword tool, read what searchers want, and test an idea before you write it.
- ·How to find topics that bring the right people
- ·Keyword research as a demand check
- ·Search intent: the four things people want when they search
- ·The four-filter check before you write a page
Build your topic map
Turn a list of topics into a map: which keywords share a page, who ranks there and whether you can win, what to build first, and how the pages link to each other.
- ·Your topic map
- ·Who ranks there, and whether you can win
- ·What to build first
- ·Internal linking: connect the pages of a topic
Write pages that get quoted
One question per page, the answer first, something only you know. What makes a page rank, how to outline and write it, and how AI answers pick what they cite.
- ·What makes a page rank
- ·How to outline a page: one question per section
- ·On-page SEO for a topic-first page
- ·Writing with AI without sounding like AI
- ·E-E-A-T in practice: showing you have done the work
- ·Commodity content: how to tell if your page is one
- ·How AI answers pick their sources
Get seen beyond your site
Google and AI answers weigh what the rest of the web says about you. Where else to show up, how links happen for small sites, and promotion that is not spam.
- ·Your site is one node: where else to show up
- ·Link building for small sites
- ·Promotion and outreach without spam
Measure and maintain
Which numbers to track, how long it takes before they move, when to update or delete a page, and the technical checks that fit in an afternoon.
- ·Which numbers to track, and which to ignore
- ·How long it takes: the 12-month timeline
- ·When to update, merge or delete a page
- ·Technical SEO in an afternoon
Run it
The weekly routine for one person, and how to run topic-first SEO for clients.
- ·Running topic-first SEO alone: the weekly routine
- ·Running topic-first SEO for clients
Ready to grow your online presence?
Full access for 14 days — your topic map built, your gaps found, your content plan ready. Then Basic at $39/mo, locked for life for the first 50 members.
$7 today · then $39/mo · cancel anytime