Start here
Topic-first SEO in one page, how Google ranks now, what ranking is worth to a business, and the words we use. Read these four pages first.
Topic-first SEO, the short version
Start with the subjects your customers are deciding on, then check keywords, then build the pages. The method on one page, the six steps of this Academy, and where the long version lives.
How Google ranks pages now
Google reads the page and judges it one passage at a time, and the AI answers on top of search cite the page that answers the question. The three changes behind topic-first SEO, each one you can check yourself.
What ranking means for a business
A ranking is worth what the people behind the search are worth to you. How to tell a topic that brings customers from one that brings readers, and the one sentence to finish before you build any page.
Topic-first SEO glossary
The words used across this Academy, each in a sentence or two: theme, topic, cluster, page, search intent, winnability, commodity content, E-E-A-T, citation, and what other tools call the same things.
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