Get seen beyond your site
Google and AI answers weigh what the rest of the web says about you. Where else to show up, how links happen for small sites, and promotion that is not spam.
Your site is one node: where else to show up
Google and the AI answers weigh what the rest of the web says about you, not just your site. Where a small business's name should turn up, how to find where your topic is already being discussed, and an hour-a-week routine that compounds.
Link building for small sites
Links still count, and a small site earns them differently from a big one: one relevant link from a site in your trade beats twenty from nowhere. How links happen, which tactics work at small scale, which to skip, and how much time to give it.
Promotion and outreach without spam
A page nobody sees in its first month gives Google nothing to evaluate. Promotion is the short list of places a new page goes on the day it is published. Outreach is one honest email to a person with a reason to care. The launch list, and the email.
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