What ranks
here?
Article. Product page. Service page. Tool. Google ranks one kind of page per keyword. Write the wrong kind and you don't rank.
Paste a keyword. The analyzer reads Google's top 5 results, returns the winning page type, the intent Google is rewarding, and the content gaps you could win on.
60 seconds. Free. No signup.
Type a keyword. We'll take you to the result page.
Three answers per keyword.
Every keyword has three layers Google has already decided. Find them before you commit a writer to a draft.
Result type
What kind of page wins. Article, product, service, tool, aggregator, video, forum thread. If Google ranks product pages and you publish a blog post, you lose.
Search intent
Informational, commercial, transactional, navigational. What the searcher is actually trying to do, not just what they typed.
Content gaps
What the top 5 results cover, what they all miss, and the angles you could win on without outranking them on what they already do.
Bonus when the result type is "article": we also classify the article shape (deep guide, listicle, comparison, etc.) and tell you which one you need to match. Shape only matters once you've confirmed Google wants articles for this keyword. See the 8 shapes →
The 7 result types Google ranks.
Every keyword has a dominant result type. Get the type wrong and the keyword is unwinnable for you, no matter how good the writing.
Article
/articleWritten content that explains, teaches, or argues. The most common result type for informational queries.
Example keywords: "how to start a content business," "what is EEAT," "fitness tips for busy moms."
Product page
/productA specific product (or product category) for sale. Articles never beat product pages for transactional queries.
Example keywords: "Nike Pegasus 41," "buy used iPhone 14," "Sony WH-1000XM5."
Service page
/serviceA specific service offering, often local. Frequently shown alongside a Google local pack.
Example keywords: "personal injury lawyer Dallas," "plumber near me," "wedding photographer NYC."
Tool / Calculator
/toolInteractive resource that does the job the searcher is asking for. Articles can't compete with tools for these queries.
Example keywords: "mortgage calculator," "free SEO audit," "word counter," "GPA calculator."
Aggregator / Listing
/aggregatorThird-party review sites, marketplaces, directories. They earned the ranking spot through trust and inventory, not content.
Example keywords: "best CRM software" (G2, Capterra rank), "best restaurants Brooklyn" (Yelp, TripAdvisor rank).
Video
/videoYouTube (and increasingly TikTok) results dominate the SERP. If video wins, a written article won't.
Example keywords: "how to tie a tie," "how to do a deadlift," most "how to" + visual-procedure queries.
Forum / Community
/forumReddit, Quora, Stack Overflow, niche forums. Google promotes these for queries that want real-people opinions or troubleshooting.
Example keywords: "is X worth it reddit," "anyone else having Y problem," edge-case troubleshooting.
The 8 article shapes.
Once Google has decided the winning result type is "article," there's a second decision: which article shape. Match the shape readers and Google expect, and a small site can rank against bigger sites. Mismatch it and great writing still loses.
Deep guide
/guideOne comprehensive source of truth on a topic. Long. Authoritative. Often the only article a reader needs.
Tells: long word count, table of contents, "complete guide to" or "everything you need to know."
Listicle
/listA numbered or bulleted set of items, usually ranked or curated. Designed for skimming.
Tells: numeric title ("7 best..."), H2 headings that name items, short sections per item.
Comparison
/vsHead-to-head between two or three specific options. Reader is choosing between known alternatives.
Tells: "X vs Y" title, parallel structure, feature-by-feature tables, "winner" or "when to choose each."
Case study
/caseOne specific situation walked through end-to-end. Real numbers, real outcome, real lessons.
Tells: named subject, date range, before/after metrics, narrative arc, specific tactics with results.
Tutorial
/how-toStep-by-step instructions to accomplish a specific task. Reader has a goal and wants the path.
Tells: "How to" title, numbered steps, screenshots or code blocks, prerequisites stated upfront.
Definition
/defineWhat a term means and how it's used. Short, surgical, often the answer Google promotes to a snippet.
Tells: "What is X" title, definition in the first paragraph, examples follow, "types of" section.
Roundup
/roundupCurated collection of external sources, experts, or examples. Author is the editor, not the source.
Tells: "X experts on..." title, named contributors, mostly excerpted material, light original commentary.
Opinion / Take
/takeArgumentative piece. Author has a thesis and defends it. Reader is here for a perspective.
Tells: provocative title, first-person voice, thesis stated early, opposing views addressed, conclusion as a stance.
Three keywords. Three different answers.
Same kind of business could chase all three. Only one is realistically winnable with content. The analyzer tells you which.
Keyword
"how to start a content business"
Result type
Article
Intent
Informational
Shape
Deep guide
Verdict
Winnable. Write a deep guide.
Keyword
"mortgage calculator"
Result type
Tool / Calculator
Intent
Transactional
Shape
N/A (not an article)
Verdict
An article won't rank. Build a calculator.
Keyword
"best CRM software"
Result type
Aggregator + Article
Intent
Commercial
Shape
Listicle / Comparison
Verdict
Hard. G2 and Capterra dominate. Article only ranks with strong brand or unique data.
The point: "Wrong result type" wastes more time than "wrong shape." Most failed content efforts target keywords where articles never had a chance. Check before you brief a writer.
Who this is for.
Content marketers deciding whether a keyword is worth briefing a writer for, or whether it's an unwinnable result type for them.
Bloggers with articles stuck in position 15-30 wondering if it's the writing, the topic, or the page type that's wrong.
SEO consultants explaining to clients why "the content is fine" is the wrong frame when the result type is wrong.
Niche site builders running content audits and looking for the lowest-effort fixes (often: kill the doomed articles, double down on the winnable ones).
Questions people ask.
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The kind of page that ranks for a keyword. Article. Product page. Service page. Tool. Aggregator. Video. Forum thread. Google has already decided this for every keyword. If you write a blog post for a keyword where Google ranks product pages, you don't rank.
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Most SERP analyzers give you keyword data: volume, difficulty, related terms. They don't classify what kind of page wins. We do exactly that. We read each of the top 5 results, classify the page type, surface the dominant intent, and find the content gaps. The output is an action plan, not a keyword spreadsheet.
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A sub-dimension that only matters when the winning result type is "article." Deep guide, listicle, comparison, case study, tutorial, definition, roundup, or opinion. Two articles on the same keyword can be totally different shapes, and only the right one ranks. See the 8 shapes for the full breakdown.
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The top 5 organic results plus any SERP features (featured snippets, local pack, video carousel). The top 5 is where the decision lives. Position 6-10 is mostly noise.
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Yes. The analyzer just does it faster and more consistently than scrolling through 5 pages. Once you know the 7 result types, you can spot them in 30 seconds per result. We built the tool because we got tired of doing it by hand for every client.
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Yes. First check needs no signup (diagnosis preview). Email gates the full report on the second check. Free account unlocks the full report and 10 checks a day. The paid SitePerfector product folds this into a full content engine across your whole site.
Pair this with
Commodity Content Scanner
Right result type, wrong commodity score, still loses. Audit the article quality after you confirm the type.
AI-Tell Detector
Once you've confirmed an article will rank, strip the AI tells before you publish.
All free tools
See the full lineup. Three tools today, more on the way.
Stop writing for keywords
that won't rank you.
Free account unlocks the full report and 10 checks a day. Magic-link signup, no credit card.