Articles
Practical guides and tips for growing your online presence — no jargon, no fluff.
How to Get Your Coaching Practice Mentioned in ChatGPT (Without Buying Any "AI SEO" Tools)
A leadership coach asked me why her peer keeps showing up in ChatGPT recommendations when she doesn't. The answer comes down to three structural things, none of which are sold by "AI SEO" vendors. Here's what to actually do.
Is Google Dying? Here's What I Tell Coaches Who Email Me About This Every Week
A coach emails me almost every week worried that AI is about to kill her organic traffic. Here's the honest answer about what changed, what didn't, and what to actually do about it.
Why We Hide the Metrics (And Show You Two Things Instead)
Most keyword tools overwhelm you with metrics. SitePerfector hides them on purpose — and shows you two things that actually matter instead.
What Happens Between Your Website and a Keyword Suggestion
The keyword list looks simple. That's the point. Here's the intelligence layer that runs before you see a single suggestion — and why it matters.
What Should Your Business Website Actually Write About? How to Find Topics That Bring Clients
Your potential clients are already searching for answers you have. Find out which questions to answer on your website — no SEO knowledge required.
How to Stop Guessing What to Write About and Find Keywords That Actually Grow Your Blog
The problem isn't that you're bad at keyword research — it's that the tools were built for SEO professionals. Here's what bloggers actually need.
How to Find the Right Keywords When You Only Have 2 Hours a Week for Content
You don't need to learn keyword research. You need a system that does the filtering for you and tells you what's worth writing about — in the time you actually have.