SEO Essentials
The on-page, technical, and linking fundamentals that still matter.
On-Page SEO Fundamentals
Eighty percent of on-page optimization is matching search intent. The remaining twenty percent, title tags, meta descriptions, keyword placement, matters, but it's the finishing touch on a page that already answers the right question in the right format. Get intent right and the details are easy. Get intent wrong and no amount of optimization saves the page.
Technical SEO: What Actually Matters
Technical SEO is a set of pass/fail gates, not optimization knobs. Either your content is crawlable, indexable, and servable or it isn't. For sites under a few hundred pages, getting the basics right takes an afternoon. After that, your time is better spent on content.
Site Architecture and Internal Linking
Internal links do two things that no other SEO tactic can do simultaneously: they help Google discover and understand your content structure, and they transfer authority from your strongest pages to the ones that need it most. A well-linked site is a
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