The SEO strategist your agency doesn't have to hire.
You receive a complete white-label Content Strategy Blueprint for your client: keyword research, topic structure, competitor analysis, content priorities and technical findings. Built by me, under your brand, in five working days.
Keep it as it is. Rebrand it. Present the whole thing, or pull pieces into your own workflow. It's yours.
You are not outsourcing your client relationship. You are outsourcing the week of strategy work behind it.
$500 per client, less at volume. Money back if you are not happy with it.
Your client stays your client
My direct work with businesses is capped at two or three at a time, so I have neither the capacity to take your clients nor any interest in it. Agencies are the side of this that scales.
What happens next
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You send me the client's website. Just the address. No access, no credentials, no questionnaire for your client.
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I build the strategy. The site read, the market mapped, up to 40,000 ranked results reviewed, competitors measured against your client, every call made by hand.
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Five working days later, the Blueprint arrives. Your brand, no mention of me anywhere in it.
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It's yours from there. Present it whole, pull pieces into your monthly work, hand the content plan to your writers, or keep the research internal.
What you receive
Four pieces, built for the client's market. Every Blueprint answers one question: what should this business do next to grow through search?
The Blueprint (PDF)
- The strategy, readable top to bottom
- A go, wait or skip call on every theme and keyword
- Recommended titles, angles and publishing order
- The client's current rankings, on the same plan
- Your brand on it, no mention of me
The Keyword Workbook
- Every keyword, mapped to a topic and a page
- Search volumes, and difficulty data where it exists
- The data behind every call in the Blueprint
- A spreadsheet your team keeps and works from
The Topic Map
- The full topic tree across the client's market
- Competitors named from the live search results
- How each of them measures against the client's site
- Where Reddit, YouTube and forums hold the results
The Technical Report
- Full crawl: dead links, broken images, slow pages
- A prioritized fixes list, ordered for a developer
- Rewritten titles for the pages the client already has
How it arrives
All of it in one zip, by email, with a short note on how to use it in the first week. Everything is editable and carries your brand. Use the entire package, or only the parts that fit your process.
What it is not
Files, not software. No login for you, none for your client, nothing to learn and nothing that expires. You own the documents.
Order one whenever a client needs one. Nothing to subscribe to, no seats to manage, no minimum, and no platform for your team to be trained on.
How the Blueprint is built
Every keyword has to earn its place. Here is what each one survives before it reaches your document.
Collect 3,000 ideas. 2,000 to 3,000 keyword ideas for the client's market, from search data, not from an AI brainstorm.
Reject anything irrelevant. Topical fit and business fit, checked per keyword. Roughly half survive to full analysis.
Measure the competitors. Around 40,000 ranked positions: who holds them, how big they are, measured against the client's site, not an industry benchmark.
Read the search results. Results pages that belong to shops or forums leave the plan, no article takes those slots. And where nobody in the top ten answers the question, that opening gets flagged.
Compare against the client's site. Current positions go on the same map. Sometimes one revision beats a new page, and the plan says so.
Decide whether it deserves to exist. The calls are mine: what is in, what is out, what comes first.
What you are actually paying for
I am the founder and developer of SitePerfector. The software collects the evidence, and it is why five working days is possible at all. The judgment is what you are buying.
I sit with every Blueprint: I decide which themes are worth the client's time and which are a distraction, I direct the analysis where the results are ambiguous, I throw out what the data supports but the business does not, and I write the calls. It is real work on every one, not a signature at the bottom of a generated report.
ranked positions reviewed per Blueprint
taken from the live results
missing values stay missing
worked through by hand, not exported
How agencies use it
Some hand over the entire Blueprint as their strategy deliverable. Others extract the recommendations into their monthly reports and keep the research internal. Some open a retainer with it. Others feed the publishing plan straight to their writers and never mention where it came from.
Nothing about your process has to change. The Blueprint fits into it.
Send me one client website and get the Blueprint back in five working days
I look at the site the same day and reply with the delivery date. If it is not a fit, I say so and that is the end of it, at no cost. Otherwise I invoice, and the work starts when it is paid.
Want to see a complete one before you commit? Ask and I will send you an anonymized Blueprint, the whole document, with the client details taken out. Judge the depth and the format on that.
Flat fee, no minimum, nothing recurring, no seat to fill. What you resell it for is yours to decide.
- •Pay only when you have a client for it.
- •Cheaper per client at volume.
- •Money back if you are not happy with it. Read it, and if it is not worth what you paid, I refund you in full.
Straight answers
What does white-label actually mean here?
Your logo, your document, no reference to me or to SitePerfector anywhere in it. Your client has no way of knowing I was involved, and I will never tell them.
Will you contact my client?
No. Not to deliver, not to follow up, not to sell them anything. I do not join client calls either, which suits both of us.
What do you need from us?
The client's website address, and your logo if you want it on the document. That is genuinely all. No access, no credentials, no questionnaire for your client to fill in.
How quickly is it delivered?
Five working days. If a particular client site would take longer, you get the date before you commit rather than after.
What format do we receive, and can our team edit it?
A zip with the main document, the keyword table as a spreadsheet, and the supporting data. Editable, so you can cut it, rebrand it, split it across a retainer or drop it into your own template. There is no login involved and nothing expires.
Can I see a complete one before I order?
Yes. Ask and I will send you a full anonymized Blueprint, the whole document as it arrives, with the identifying details taken out. That is a better test than a sample chapter, because what you are really deciding is whether the finished thing is something you would put your name on.
What does a full Blueprint cost?
$500 per client, or $400 per client from four a month. Flat fee, no minimum to start, nothing recurring. That sits below what I charge a business directly, because you are the one carrying the brand and the client relationship.
Do you also write the content?
No, and I am not planning to. Prose at agency volume turns this into a content mill and I would rather stay the research supplier you can rely on. Your writers get the page, the angle, the keywords and what the current top results are missing.
Do you do link building?
No. Content strategy and on-site technical work is the whole scope. Keep whoever you use for links.
What if it is not useful?
You get your money back. Read it, and if it is not worth what you paid, say so and I refund you in full. No argument and no window to miss.
Send me one client website and I will send back a Blueprint you can put your logo on
The keyword research, the topic structure, the named competitors, the content priorities and the technical findings. One document, the keyword table as a spreadsheet, and the supporting data, in five working days.
$500 per client, less at volume, money back if you are not happy with it.