Score keywords by
intent and fit.
The same keyword is high-value for one business and a waste of time for another. Generic intent classifiers don't know your business. Paste up to 10 keywords plus your site URL. See intent, funnel stage, and fit-to-your-business per keyword.
Free. First scoring run needs no account. Create a free account to save lists and rerun more often.
What gets scored.
Per keyword: intent type, funnel stage, and fit to your specific business. The fit score is the part nobody else does.
Intent: informational, commercial, transactional, navigational. Plus the sub-type (comparison, how-to, definition, brand search, etc.).
Funnel stage: TOFU, MOFU, BOFU. Helps you decide whether the keyword belongs in a blog post, a product page, or a comparison piece.
Fit to your site: we read your About page and a few articles to understand your business model and audience. Then we score whether the keyword aligns. A retail shoe site and a running blog and a yoga studio all get different scores for "best running shoes."
Same keyword. Three businesses. Three scores.
Keyword: "best running shoes for flat feet". Here's how it scores across three different sites.
A specialty running retailer
FIT: 9/10Highest-fit. You sell shoes. The query is ready to buy. The right page is a curated comparison with product cards, expert fitting notes, and direct add-to-cart paths.
A running coach with a content blog
FIT: 6/10Moderate fit. You can rank with a deep guide on flat-feet biomechanics and shoe selection criteria. Affiliate revenue is possible but you're competing against retailers with stronger commercial intent signals.
A yoga studio's local marketing blog
FIT: 2/10Off-target. You don't sell running shoes. Even if you rank, the traffic doesn't convert. Skip this and focus on yoga-aligned queries.
Questions people ask.
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Ten in the free tier. Bulk uploads (hundreds at a time) in the paid product.
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No. Intent and fit only. Volume requires paid keyword data sources (Semrush, Ahrefs, Keywords Everywhere) and we don't pay those in the free tier. Use this tool to qualify keywords. Use a volume tool separately to size the opportunity.
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That's the whole point. Intent depends on context. "Best running shoes" is a BOFU transactional query for a shoe retailer, a TOFU enrichment query for a running blog, and off-target for a yoga studio. Tools that score keywords without your business context are giving you half the answer.
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No. You can run it without a URL and get intent and funnel stage classification. But the fit score (the most useful part) requires a URL so we can read what your business actually does.
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Yes. First run needs no signup. More with a free account. The model behind the scoring is small and cheap, so we don't need to gate the tool.
Stop chasing keywords
that don't fit your business.
Free account. Magic-link signup. Save keyword lists, rerun as your business sharpens, build a real keyword strategy.